CEO Jane Carter says she has seen “definite” changes in the hair industry as black women chose to spend money on nurturing their hair rather than disguising it.
Women no longer must bow down to straight hair and the perfection demanded of them in glossy magazines and celebrity culture and are making a statement, she says.
Women that really take a stance like this—whether it is political, or to say “‘I love myself,’—are making the same statement as those who moved forward in the civil rights movement.”
She says that only in the last six years has she seen young women decline to relax their hair, making it smoother and silkier.
Lee's Article Highlights:
- It really is impressive to see the amount of support naturals have given each other through social media channels. Naturals have truly created a self-supporting and empowering beauty movement that is now starting to effect the big hair care companies in the pocket because of the years of neglect.
- This one isn't exactly an article highlight, just my thoughts, I'm so proud to be a #teamnatural and #naturalhairmovement supporter. It really is one of the most exciting shifts in the psyche of black women that I've seen in my lifetime, the effects are nothing but positive. As your biggest male cheerleader, I must say, I'm proud of you!
- The best selling hair products for naturals are not being bought from the giants who ignored black women for decades.Now that they are losing money because of the movement, I can only think that we'll soon see these same companies who've never put natural hair on display or even tried to make products for kinky textured hair jump on the band wagon in the next couple years. My question is, should you support them when this happens? (Leave a comment below...)