Updated June 5th, 2019 - It's that time of the year when we look at the most popular black hair products on the market!
The following list is a compilation of the most purchased OR highly-rated black hair products on Amazon – by the natural hair community.
We'll have two separate types of lists... the Best Sellers list and the 4 Stars or Better list (real customer ratings).
Top 10 Highest-Rated Shea Butters
If you've been in the natural hair community for any amount of time, it will come as no surprise to you that Shea Butter is one of the most beloved and useful natural hair products on the planet.
So I'd be an idiot not to give you the top 10 highest rated shea butters online.
Shea Butter provides moisture to dry or damaged hair from the roots to the very tips, repairs and protects your hair against weather damage, dryness and brittleness. It also absorbs quickly and completely into the scalp to rehydrate without clogging your pores. It is especially helpful for processed and heat-treated hair. It's a go-to treatment for dry scalp problems and it brings life and luster to damaged hair.
I personally have used it for years and years and years on my skin (I was born in 1977). And believe me, my skin shows great results now from years of keeping my face moisturized every morning. Shea Butter is like food for the skin containing Vitamins A, E and F. These vitamins fight against wrinkles and facial lines.
Here are the shea butters with nothing less than 4 Star ratings...
1. 100% Pure Unrefined Raw SHEA BUTTER - from the nut of the African Ghana Shea Tree
This brand is also a consistent month after month best-seller. (get real customer reviews)
2. 100% Unrefined Organic Shea Butter - Better Shea Butter
Currently sits at 4.8 Stars with 1,154 reviews. (get real customer reviews)
3. African Shea Butter Cream - 100% Pure & Raw, Gold - Plant Guru
Currently sits at 4.3 Stars with over 650 reviews (get real customer reviews)
4. Molivera Organics Premium Raw Unrefined African Organic Grade A Ivory Shea Butter
Currently sits at 4.7 out of 5 stars with over 530 reviews (get real customer reviews)
5. Raw Apothecary Unrefined Raw Shea Butter - Ivory
This brand has 4.8 out of 5 stars with 200+ reviews (get real customer reviews)
6. Beauty By Shea Organic Raw Unrefined African Shea Butter- Grade A Premium Shea Butter From Ghana
Not a single bad review out of 357! You don't see that very often, currently ranked 4.9 out of 5 stars (get real customer reviews)
7. NOW Foods Shea Butter
Currently ranked 4.3 out of 5 stars with 258 customer reviews (get real customer reviews)
8. African Shea Butter by Smellgood
This ranking is a little weird, they're ranked 4.2 out of 5 stars with nearly 400 customer reviews but one of the first things I noticed is alot of women complaining about the hardness and consistency of the butter. But overall, the rankings are good. (get real customer reviews)
9. Unrefined Shea Butter - Organic In HDPE Jar
Sits at 4.4 out of 5 stars, "It's fairly soft right out of the jar and take but a few seconds to rub in the palm of your hand and apply." -JayGT (get real customer reviews)
10. Raw Unrefined Ivory Shea Butter TOP Grade From Ghana - SOFT
4.6 out of 5 stars, "The scent is nutty like some other people said but not awful. I mixed it with coconut oil, sesame oil, vitamin E and added essential oils to mask its scent and it works great." -Petunia1620 (get real customer reviews)
Hair Butters - Highest-Rated Top 5 List
Molivera ranked high in the shea butter category and ranks high against hair butter formulas too. They rank 4.7 out of 5 stars with over 530 reviews (get more customer reviews)
2. Nubian Heritage Extra-Virgin Olive Oil and Moringa Repair and Extend Hair Butter
Currently ranked 4.6 out of 5 stars, "This product is amazing and the smell is lovely as well!" -Samaria Farrar (get more customer reviews)
3. Elasta QP Olive Oil & Mango Butter Moisturizer
At the time of this update this is rated 4.4 out of 5 stars."Absolutely can't say enough great things about this product. Smells great and leaves my relaxed hair fuller and softer immediately. This will continue to be a staple in my hair therapy routine!" -Dege (get more customer reviews)
4. Carol's Daughter Healthy Hair Butter Protective Cream Hairdress
As of now, this is ranked 4.3 out of 5 stars, "Totally works on chemically treated and natural hair. My daughters and I have been using this protective cream for over a year. I apply it after shampooing and before blow drying my hair. Works great." -ncmcrae (get more customer reviews)
5. As I Am Double Butter Rich Daily Moisturizer
Currently ranked 4.2 out of 5 stars, "All their products are wonderful for my 3b curly hair." -momnson (get more customer reviews)
Coconut Oil For Natural Hair - Highest-Rated Top 5 List
1. Viva Labs Organic Extra Virgin Coconut Oil
"When you are transitioning through those stages it can be really hard to keep your hair moisturized but I use it daily, and extra on wash day. I also add it to my homemade hair masks that I like to do a couple times a week." -Tyneisha Fondren
"Great for cooking and also use it as a moisturizer. Will definitely buy again." -M. Betlach (see more customer reviews)
2. Nature's Way Extra Virgin Organic Coconut Oil
Nature's way is a favorite of natural hair woman and rated 4.8 out of 5 stars. "I use coconut and jojoba oil for moisturizing my dry skin and since I've converted from creams to oils, my skin has never looked or felt smoother. I use it on my legs and arms mostly but it works just about everywhere." -Carrie Watson (see more customer reviews)
3. Nature's Way Pure Virgin Cold-Pressed Coconut Oil
Currently sitting at 4.7 out of 5 stars. "This is a great moisturizer for my hair and skin. I haven't used lotions on my skin since I started using coconut oil. Going forward, I don't think I will use anything else except coconut oil on my skin. And, Nature's Way is the best." -TonyaP (see more customer reviews)
4. Barlean's Organic Virgin Coconut Oil, 16-Ounce Jar
Ranked by buyers as a 4.7 out of 5 stars coconut oil. "I have been using organic oils on my face and body and hair and everywhere else as a moisturizer and healing agent for about a year in a half and it has made a huge difference in the look and health of my skin in that time. The coconut oil does wonderful things for my hair, I use it every chance I get..in conditioners, shampoos, etc. and it leaves my hair feeling soft and smelling fresh." -Angelina (see more customer reviews)
5. Cococare Coconut Oil 100% Pure 4 Oz
As of date, this coconut oil for natural hair is rated 4.3 out of 5 stars. "All I will say is this, this is some real 100% coconut oil, it is not just good it is great, great for your skin and your hair. I have well past my waist dreads or locks if you will and this is just fine for my hair, with a little shea butter added this keeps my scalp and my dreads tight. I have one recommendation, keep it well refrigerated or it will liquefy on you, other than that I have no complaints" -D.L. Brown (see more customer reviews)
Top 10 Carol's Daughter Natural Hair Products - Highest-Rated
1. Monoi Repairing Hair Mask for Unisex, 7 Ounce
"I'm an African-American woman with thick, natural 4b hair that hits around mid-back length when it is flat ironed. The Monoi Hair Mask is hands down the best conditioner I have ever used on my natural hair. After I wash my hair with As I Am Coconut Cowash I apply Monoi and leave it on for about 5 minutes and rinse out. My hair is a bed of well defined, super soft curls that can be easily combed out or finger combed." -Sammy (see more customer reviews)
2. Monoi Repairing Conditioner 8.5 FL OZ
Currently sitting at 4.5 out of 5 stars.
"I have waist-length wavy-to-curly hair, and with hair this long breakage is an inevitable problem. Anything that can help strengthen my hair is worth trying! I was really pleased with Carol’s Daughter Monoi Conditioner (as used with the shampoo from the same product line)." -Suzy Hough (see more customer reviews)
3. Marguerite's Magic Restorative Cream Hairdress
Currently rated 4.4 out of 5 stars.
"My hair responded well and is moisturized, shiny, and soft while twisted up. It's winter here so I don't plan on wearing a twist out until summer, but whenever I take my twists down to remoisturize I like the results. It has a pleasant, light scent. I have a sensitive nose, and it doesn't give me problems. It is VERY thick. A little goes a long way." -SATG (see more customer reviews)
4. Carol's Daughter Monoi Repairing Anti-Breakage Hair Spray
Currently rated 4.4 out of 5 stars.
"This stuff works great, doesn't weigh hair down and it is a great product! I would recommend anyone with hair that has lots of split ends to use this!" -Caitlyn Johnson (see more customer reviews)
5. Carol's Daughter Monoi Repairing Sulfate-Free Shampoo
Rated currently as 4.3 out of 5 stars.
"Nothing else works like it for my wife's hair." -Tim DD
"I don't give out five stars unless a product is pretty flawless; it has to meet or exceed its product claims, be fairly priced for what it claims to do, and have no obvious tweaks needed to make it better. This trifecta of excellence is rarer than you think but with this shampoo and its sister conditioner my hair has finally met its perfect match ...." -Desert Gypsy (see more customer reviews)
6. Black Vanilla ( Moisturizing) Hair Smoothie
Currently rated 4.2 out of 5 stars.
"It moisturizes my dry hair without a greasy or heavy feel. Great for my two strand twists! WONDERFUL FRAGRANCE!" -LaValda Williams (see more customer reviews)
7. Carol's Daughter, Lisa's Hair Elixir
Currently rated 4.1 out of 5 stars.
"It leaves me speechless. I ordered this product after I read about it in Seventeen Magazine. I would wash my hair let it dry then get up extra early the next morning to flat iron it and look decent for my class in the next few hours. With this product, it has greatly helped my damaged hair to repair." -Victoria Rae Burton "Tori" (TX) (see more customer reviews)
8. Loc Butter Shaping Pomade Hairdress
Overall rating is 4.1 out of 5 stars from customers with dreadlocks.
"This product has done wonders for my dreadlocks and I use it daily on my hair and my daughter's." -P. Gamble
1-Star Warning! "Formula changed. I live outside the US and haven't been able to buy the product in person since I ran out in over 6 months, so I was happy to get it in the mail. Until I found out that the formula has completely changed. Same price, of course, but no as good as the past." -Markeeta (see more customer reviews)
9. Carol's Daughter Hair Milk Original Leave-In Moisturizer
Rated 4.0 out of 5 stars by customers.
"This is a wonderful product! Tames frizzies,and leaves hair shiny, silky and easy to manage wih absolutely no sticky residue." -MJB (see more customer reviews)
10. Carol's Daughter, Mimosa Hair Honey, 8-Ounce
Customers have rated this one 4.0 out of 5 stars.
"Great for African American hair . It keeps the hair soft and smelling good. Not oily looking. My children are bi racial and this was perfect for their type of hair." -Grammy (see more customer reviews)
Top 10 Best Seller Natural Hair Shampoos
All of these shampoos in the list come from Amazon's best selling hair shampoo Top 100 list. I, of course, left out any men's shampoos or shampoos that are not popular among my natural hair readers. So here we go, let's start with number one...
1. Pura d'or Hair Loss Prevention Premium Organic Shampoo, Brown and Blue, 16 Fluid Ounce
This is the #1 best selling shampoo OVERALL on Amazon, it has argon oil in it's formula and buyers use it to prevent hair loss.
2. Pura d'or Premium Organic Anti-Hair Loss Shampoo (GOLD LABEL VERSION)
The Pura d'or brand is a powerhouse, they rank #1 and #3 on Amazon's best seller list, a men's shampoo ranked #2, so ofcourse they didn't make it onto our top seller list, so Pura d'or Gold Label comes in as #2 best seller for naturals. This shampoo is bought to prevent thinning hair & loss of hair.
3. Batiste Dry Shampoo Original Clean & Classic
Batiste dry shampoo is a big-time best seller on Amazon, many naturals are getting into dry shampoo into or to avoid wetting their hair too much. Below you'll see a video from ThikandKurly on how to use dry shampoo for natural hair and braids. She doesn't use Batiste though, she uses Organic Root Stimulator Herbal Cleanse dry shampoo to clean her braids without water.
4. Moroccanoil Moisture Repair Shampoo & Conditioner Combo Set
This best seller is famous for it's reconstructive keratin fatty acids and Moroccan oil. It's the 8th best seller on Amazon.
5. DevaCurl Combo No-Poo Cleanser Shampoo + One
#TeamNatural is probably the sole reason this shampoo is so high on Amazon's best selling shampoo list. It's not cheap ( $60? Sheesh! ), but it still sells like hotcakes. That tells you alot.
6. Acure Organics Shampoo Moroccan Argan Oil and Argan Stem Cell -- 8 fl oz
This best seller is loved because it provides lasting moisture to even the most dry and damaged hair leaving it soft, manageable and ready to rock.
7. Batiste Dry Shampoo, Cherry, 6.73 Ounce
The original version of this shampoo sells better, but the cherry version made the top seller's list too. Very popular brand.
8. Pureology Hydrate Shampoo 8.5oz and Hydrate Conditioner 8.5 oz duo
This best seller has a ton of loyal fans that say it leaves your hair silky soft and vibrant.
9. Mane 'n Tail Herbal Gro Shampoo & Conditioner Olive Oil Complex
This best seller reminds of growing up at the house in Detroit, my sisters and mom loved Mane 'n Tail, they obviously aren't the only ones.
10. Tru Moroccan Argan Oil Shampoo
This brand probably made Amazons top 100 best selling shampoos because it's known to be a gentle, sulfate-free choice for all natural hair types, as well as color treated hair and hair that has been weakened, damaged chemical processing or heat styling.
Top 10 Best Selling Natural Hair Conditioners
1. Tru Moroccan Hair Repair Conditioner
The Tru Moroccan brand made it onto Amazon's Top 100 selling conditioners list and their shampoo list. Ladies are snatching these products up fast.
2. Hydrating Argan Oil Deep Conditioner by Arvazallia for Dry or Damaged Hair
This brand sells like crazy and is known for it's ability to deep condition and help with detangling, leaves hair with soft and silky texture.
3. WEN Chaz Dean Sweet Almond Mint Cleansing Conditioner
"I am African American and have kinky hair. This tamed my hair down. I can wash my hair and go. It helps my hair stay moist. When I straighten my hair it is soft and looks as if I got it done at a salon, I am a cosmetologist so that could be why. One of my bottles had leaked upon approval, I called Wen the lady was extremely apologetic and sent me a new bottle I got it within 2 days. Wen is great ! I would recommend this to everyone" - Fay Green
4. Deva Curl Ultra Creamy Daily Conditioner, One Condition
This brand made it onto the best selling shampoos list and the top selling conditioners list. It comes with a big price tag but women LOVE it. It is selling more than most conditioners online no matter the price.
5. Pura d'or: Premium Organic Conditioner
This conditioner sells extremely well and makes the best seller list once again, just like it's shampoo counterpart. It's known to enhance the manageability, shine and control of your hair.
6. Silk 18 by Maple Holistics - Sulfate Free Treatment for Dry and Damaged Hair
This best selling conditioner contains a masterful blend of harmless conditioning ingredients to help do the job, Silk18 is formulated with a maximized portion of silk amino acids. The ingredients are naturally derived from silk, to be exact, eighteen different silk amino acids which have great benefits for your hair.
7. It's A 10 Leave-In Conditioner Plus Keratin
This one makes the best seller list as the first leave-in conditioner on the list.
8. It's a 10 Miracle Deep Conditioner Plus Keratin
Coming in right behind the leave-in conditioner is 10 Miracle's deep conditioner. Also a fan favorite and top seller.
9. L'Oreal Paris EverCreme Sulfate-Free Moisture System Cleansing Conditioner
L'Oreal is a household name and that may be one of the reasons it's selling so well over other brands.
10. HSI Professional Argan Oil Leave-in Conditioner
This brand is not only a best seller but has some amazing ratings, as of right now 1,050 of it's 1,307 ratings are 5 star! This conditioner may shoot farther up on the list as more women come to know about it.